The partnership is the largest of any multi-course operator nationwide and aligns with LGM’s first-mover reputation for innovative guest- and member-centric programming. Plans are for upwards of 30 LGM-managed properties to feature Swing King’s innovative system.
Through Swing King’s program, golfers of all abilities at LGM courses relish in the fun of attempting to ace Par-3 holes to win cash and other prizes. Their swings are captured by high-speed, fully automated cameras to validate holes-in-one, as well as closest-to-the-pin measurements, and provide highlights for sharing memorable moments. Contest entry fees often benefit local and national charities. Swing King plans to integrate additional wagers into the fun, immersive experiences.
“Programming is a key element to Landscapes Golf Management’s thesis and Swing King excites golfers with opportunities to cash in on holes-in-one that are arguably the greatest championship moments the sport provides,” says Tom Everett, President of Landscapes Golf Management. “The double dip here is that our courses generate meaningful incremental revenue for themselves and charities in the process”
“Landscapes Golf Management realizes injecting fun and entertainment through Swing King differentiates its courses from others down the street,” says Mike Jakob, CEO of Swing King. “In today’s era of green-grass golfers seeking the types of unique experiences on course that they demand in other parts of their lives, Swing King is more important than ever in courses’ line-up of activities.”
About Landscapes Golf Management
One of America’s five largest and most trusted operators of golf courses and country clubs, Landscapes Golf Management’s 50-plus property portfolio across 20 states benefits from conveniently located regional offices. The family-owned-and-operated company prides itself on a guest- and member-centric approach supported by strong client relationships, well-trained and personable staff contributing to an enviable culture, meticulous attention to detail in every aspect of operation and proven back-office systems. LGM provides turnkey and a la carte solutions to owners of golf courses and country clubs. Its experts cover business strategy and planning, golf course maintenance, clubhouse operations, marketing, IT, staffing and training, food and beverage, health and wellness, merchandising, golf instruction and financial management. Sister company Landscapes Unlimited is the recognized leader in development and construction of golf courses ranging from major tournament and PGA Tour event hosts to local layouts of varying shapes, sizes and budgets. The company also excels at building sports fields for professional sports teams, colleges and municipalities.
About Swing King
The first fully automated hole-in-one contest at golf courses, country clubs and resorts, Swing King creates significant, new revenue opportunities for operators and additional excitement and meaningful cash payouts for golfers. The company’s system is at more than 350 courses nationwide and requires no work or daily setup from course personnel. Swing King offers customizable programs designed to specifically meet the needs of every type of golf club. Golfers have been awarded more than $3,750,000 in prizes from 475 holes in one and Swing King’s charitable giving programs have raised over $850,000 for worthy causes.
More information: www.swingking.com.